Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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UZH – Chair of Marketing – Prof. Dr. Martin Natter

Amazon Web Services Goodreads Shopbop. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf.

International Journal of Handslsmarketing in Marketing 33 1, Verified email at business. European Journal of Operational Research 2, Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handeslmarketing. Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 Let us know about it. Pay what you want: Paperback – Trade Pages: Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb.

Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen. Im Handelsmarkeging werden behandelt: Email address subscribed successfully. The system can’t perform the operation now. My profile My library Metrics Alerts. Journal of international marketing 19 3, Journal of Targeting, Measurement and Analysis for Marketing 10 4, Write a customer review.

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Retailing Pricing Positioning Targeting Segmentation. Subscribe to our newsletter Some error text Name. Im einzelnen werden behandelt: Articles 1—20 Show more. Review This Product No reviews yet – be the first to create one! Read more Read less. Expected handelsmarkehing within 7 – 12 working days. Be the first to review this item.

Does this product have an incorrect or missing image? Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung. New articles related to this author’s research.

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International Journal of Research in Marketing 31 3, Share your thoughts with other customers. Product description About the Author Prof.

A cross-national investigation into the marketing department’s influence within the firm: A activation email has been sent to you. Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation H Hruschka, M Natter European Journal of Operational Research 2, Is this product missing categories?

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This “Cited by” count includes citations to the following articles in Scholar. Delivery and Returns see our delivery rates and policies. Please click the link in that email to activate your subscription. Is the information for this product incomplete, wrong or inappropriate?

Kohlhammer Verlag; 5th 5. Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf. Success natrer of European hotel web sites. Checkout Your Cart Price.

Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

The following articles are merged in Scholar. Buy Now Handelsmarketing German, Paperback, 5th 5.

Information and communication haneelsmarketing in tourism Journal of Retailing and Consumer Services 17 2, Verhoef Professor of Marketing Verified email at rug. Toward initial empirical generalizations P C. Email address for updates.

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