It Happened In India [Kishore Biyani] on *FREE* shipping on qualifying offers. Used – Like New. It Happened In India has ratings and 90 reviews. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric. It Happened in India has ratings and 20 reviews. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small .

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Story of Kishore Biyani, Pantaloons and the Indian consumer. Dipayan Baishya is a business writer. Through out the book he mentioned about his experiences about Indian market and how he applied different strategies to be successful. He was willing to experiment and take risks. The book explains how the group understood Indian consumer, how the Sarvana store of Chennai acted as a role model for the group, how issues related to biyaani estate, advertising were managed.

Big bazaar, Pantaloons and Central must have attracted every Indian consumer through its product diversity and competitive pricing.

Apart from minor typos, this book reads real easy. The writing style is a bit strange and different from other biographical books. From building shopping biiyani, developing consumer brands to selling insurance, he is getting into every consumer business.

He also believed that the model of Walmart Stores would need to be altered to make it Indian Consumer friendly. A very motivating life story He classifies entrepreneurs into three classes, creators, preservers and destroyers. At the same time its also a good management book with anecdotes which shed light on various management related topics. Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small haplened in Mumbai.

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More roadblocks, failures and learnings could be shared in the book. Dipayan Baishya has written business articles for major business publications like Business Today and Economic Times. Kihsore to Read Currently Reading Read. A good book that offers depth in the unorganized retail sector and the ‘kirana’ stores in India.

What other items do customers buy after viewing this item? Malls were looked at as the next best thing then; quite a few malls are being wound up now.

It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

In an interview, Kishoreji would not look into the eyes or even at the interviewee and would simply ask him — so what do you want to know?

This book is a must read kisjore all budding entrepreneurs and those upcoming MBAs and all those who want to work in the commerce field Jan 22, Hemanth Gorur rated it really liked it.

Intuition and imagination is given more importance than numbers. I received the product in a bad condition. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India.

Kishore Biyani – Wikipedia

Jun 02, Mitesh rated it really liked it. As large business houses enter the retail space, Indiaa Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space.

It is in the manner someone in the family would talk to you to infia the wisdom of their experience in life and business. My Hanuman Chalisa by Devdutt Pattanaik. He believes that it was mandatory to make sure that the customer completely understood what a service or product was.

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Through out the book he mentioned about his experiences about Indian market and how he applied different strategies to be s Kishor Biyani, a man behind Pantaloon, Big Bazaar, Central, etc.

It delves in the live of Mr. Page 1 of 1 Start over Page 1 of 1. Using this understanding Kishore sold cooking oil in loose in the Big Bazaar in Gujarat or had wall less stores in The Central etc.

Tushar Gugnani rated it liked it Feb 22, May 28, Manish Ahuja rated it really liked it Shelves: Retrieved from ” https: The book captures lot of ideas, vision and biani of Mr.

To ask other readers questions about It Happened In Indiaplease sign up. Gives a lot of insights into retail business and how the Future Group became what it is today.

As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. It is fast paced and filled with advice. Safe and Secure Payments.

IT HAPPENED IN INDIA

As KB had mentioned that he’s worked a lot on brand building, at times the books tilts a bit on that side and seems as a marketing channel for the business.

Some reviewers have accused this book of being a PR stunt. Pantaloons is no longer a part of the Future Group. Biyani seems much like India’s Sam Walton, not because he built a fortune in retailing but because they had a very similar thinking process. Thanks for telling us about the problem.