A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested. Get all the key plot points of Jay Heinrichs’s Thank You for Arguing on one page. From the creators of SparkNotes. Thank You for Arguing by Jay Heinrichs, , available at Book Depository with free delivery worldwide.

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Review: Thank You For Arguing by Jay Heinrichs | Books | The Guardian

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Thank You for Arguing: Description For when you really have to get your point across Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls thwnk apologies–and an “Argument Lab” section to put your new skills to the test.

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The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action–as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished.

But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges–including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you.

Thank You for Arguing, Third Edition

Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

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Get Them to Like You Turn the Volume Down Gain the High Ground Persuade on Your Terms Know Whom to Trust Find the Sweet Spot Make Them Identify with Your Choice Use the Right Medium Give a Persuasive Talk Use the Right Tools Run an Agreeable Country He is also the author of Word Hero: Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 million reviews. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.