Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. . Inside Apple: How America’s Most Admired–And Secretive–Company Really Works is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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Inside Apple also covers the “what Apple does differently to make it a success” ground really well. Shudder that managers should have their fingers on the pulse of lshinsky products. At the corporation where I worked we had a departmental budget and, not unlike a government agency, we made sure we spent it all in any given year lashinky we could justify that much or more in the next year. Letters to Steve Mark Milian.

Pretty light in unique content, although I did gain some new insights about Apple the company. Apple is the most valuable company in the world. From this book, I learned a lot more about Apple as a business.

Alple was your biggest surprise in writing this book?

People below manage up, and people at the top manage down. Now that he – Jobs – llashinsky gone, Apple will atrophy as current product line matures Apple iOS 8 Granska 2 3 Dec 13, It’s very obvious that he didn’t read the autobiography by walter isaacson.

In the days and weeks before the new iPad was announced, the media was rife with rumors about what Apple fans could expect from the new device. Feb 20, Andrew Long rated it really liked it.


Inside Apple – Wikipedia

The book is written shortly after Jobs passed and contrasts Jobs entrepreneurial culture with someone you wouldn’t expect Jobs to leave his beloved company with, Tim Cook- an ex IBMer, MBA and Supply Chain guy who is nothing like his counterpart– a part of me is left wondering why Scott Forestall, a software engineer also known for his strong keynote addresses wasn’t more seriously considered for the CEO title given his similarities and longer tenure with Jobs.

Playing for a winning team or having a winning team has covered up what we might otherwise expect to bubble up [as] poor morale up until now. View all 3 comments.

This was my sequel after reading Steve jobs by Walter Isaacson well this explained “who is Steve? Best device to listen to Audio Book. Refresh and try again.

Not unique to Apple. Jan 12, Michael Parker rated it did not like it. You may even be told broadly what kind of project you might be working on, but you are not told specifically what you are being hired for. Mar 01, Tim F rated it it was ok Shelves: The details of the iPad 3 were known before the launch. Aug 03, Ngoc Anh rated it liked it. His style and insight defined the culture and shaped how employees reacted.

‘Inside Apple’: Adam Lashinsky on the Future of America’s Most Secretive Company

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Now it would move in unison, fiefdoms would be banished, and employees would focus on whatever it was they ladhinsky best–and nothing insde. Cast aside once your specific project is over.

Jan 24, Derek Choi rated it it was ok. Jony Ive Leander Kahney. Readers especially entrepreneurs, technophiles, and businesspeople seeking an inside peek at the world’s most valuable company will find Lashinsky’s investigation enthralling and enlightening.


If you have read Steve jobs book then there is nothing new here. The author has quite clearly defined how Apple has become the Apple today and what differentiated them from other companies and what brought them to their fame and status today.

Jobs was rude, demanding, dictatorial, intuitive, and insightful, all to the nth degree. Consequently, it has not been easy to gather valuable and verifiable information about the inside workings of Apple.

This book is also written in the least engaging way. I interviewed many, many, many people who worked at Apple at some point, their partners and suppliers, and other people who had dealt with them in one way or another.

The team of one product will not be discussing with other team members about their design or any feature until the release.

The org chart is such that the CEO does not have to reach far down into the organization to get very good information. How has Apple changed since he passed away last year? Apple has fascinated many people, including myself, mainly because of the secrecy and tight control they have over their employees and facilities.

That’s the apple culture also its dog-eat-dog environment as ex employer said. In reality the company has so much differences compared to any large organisations that I would agree that Apple is not for everyone.